Richarlison continued to ingratiate himself to the Everton supporters by scoring in a 2-1 Premier League victory over Southampton at Goodison Park on Saturday.
A fee that could reportedly reach £50million raised eyebrows upon Richarlison's arrival from Watford, but he added to his debut double to give Marco Silva his first competitive win at the helm.
The Brazilian converted a cross from Theo Walcott, who opened the scoring against his boyhood club in the 15th minute following a delightfully worked set-piece routine.
Danny Ings, roundly booed by the home fans, pulled one back for Saints on his first start since arriving on loan from Liverpool, but the visitors were unable to salvage a point.
Southampton's sloppy defence was punished when Leighton Baines sent a free-kick short to Morgan Schneiderlin, who flicked a no-look pass through for Walcott to poke past Alex McCarthy.
Everton lost Schneiderlin to injury and matters almost got worse when Jordan Pickford deflected a shot from Ings onto the bar, having initially spilled Cedric Soares' swerving 25-yard drive.
The Toffees nevertheless extended their lead when Richarlison – just two minutes after staying down due to an awkward fall in the box – nodded Walcott's delivery home with a touch off Cedric.
Ings had been a consistent threat and he was left in acres of space to sweep home Mario Lemina's flick-on from James Ward-Prowse's corner nine minutes after the restart.
But Southampton could not maintain their momentum and McCarthy kept out Idrissa Gueye with nine minutes remaining as Everton comfortably saw out their first win of the campaign.
What it means: Two teams on different trajectories
It looks like Everton can only get stronger after this result - new arrivals Lucas Digne, Yerry Mina, Andre Gomes and Bernard were not even included in Silva's squad on Saturday and Kurt Zouma was an unused substitute. They will add serious quality when deemed ready for regular action.
The Toffees looked well-drilled and dangerous, particularly from set-pieces, under the Portuguese, while Southampton struggled to fire after switching to a four-man defence due to Jannik Vestergaard's absence through illness.
Mark Hughes needs to find the right formula quickly or Saints could be facing a long, difficult season in the Premier League.
Pat on the back: Walcott stakes a claim
The arrival of Brazilian winger Bernard will provide Walcott with greater competition for a starting spot. The former Arsenal star showed his quality with a fine finish for the opener and an expert ball to set up Richarlison, though he should have added to his tally when he dragged wide in the 69th minute after neat interplay with Gylfi Sigurdsson.
Boot up the backside: Austin not up to scratch
Charlie Austin was Southampton's highest-scoring player last season with seven goals in all competitions but he lacked sharpness on Merseyside. He was unable to find the target with any of his three shots on goal and struggled to link the play in Southampton's new shape.
Key Opta stats:
- Everton are unbeaten in their last 14 home league games against Southampton (W10 D4), since a 0-2 defeat in November 1997.
- Theo Walcott has scored and assisted in a Premier League game for the first time since January 2013, for Arsenal against West Ham.
- Danny Ings has scored three goals against Everton in the Premier League (in six games), more than against any other side.
Southampton will look to pick themselves up when they entertain Leicester City at St Mary's next Saturday, while Everton travel to Bournemouth and could finally be bolstered by their new additions.
13. Dezember 2018
|Santos turn to ex-Argentina boss Sampaoli|
|Muller could miss Champions League last 16 after Tagliafico kick|
|Home hope Bekker out in front at Alfred Dunhill Championship|
|Van Bommel in touch with Robben over PSV reunion|
|Pinarello chief confident over Team Sky future|
|Stade make Ospreys tickets free in tribute to teenager|
|WRC great Loeb seals Hyundai switch|
|Madrid rumours better than sack talk, says Pochettino|
|Nadal to join Federer at 2019 Laver Cup|
|Prigoda smashes world record, Hosszu dethroned in Hangzhou|
|Former Juve CEO Marotta takes over at Inter|
|Glenn to stand down as FA boss next year|
|Muller apologises to Tagliafico for kick to the head|
|Pereira pleads for more Manchester United chances|
|Griffin hails ´phenomenal´ Lowry after Warriors demolition|
|I´ve played with Zidane and Henry, but Messi is something else – Pires|
|Dragons forward Jack de Belin charged with sexual assault|
|Durant: Raptors are the real deal|
|Cocu bids farewell to Fenerbahce after ´mutual agreement´ is made over October sacking|
|Australia unchanged for historic Perth Test|
|Champions League draw: The possible last-16 ties|
|Southee happy to be back on home soil|
|I wouldn´t swap Dembele for Neymar – Pires|
|Canelo ready to risk heavy weather against Fielding|
|Raptors upstage Warriors, Davis leads Pelicans with 44 points|
|India skipper Kohli excited by green Perth wicket|
|PSG? I haven´t decided my future yet – De Jong|
|Marcelo: Real Madrid don´t have attitude problem|
|India pair Ashwin, Rohit ruled out of second Test|
|Kovac: Ajax-Bayern draw was amazing|
|Sims re-signs with Dragons until 2022|
|Derrius Guice injury update: Redskins RB (knee) has rehab setback, undergoes 3 more procedures|
|Emery: Arsenal could sign defender in January|
|Phillies sign McCutchen to three-year deal|
|O´Neal thinks his Lakers teams could ´easily´ beat Warriors|
|A-League to add two clubs by 2020|
|Curry says he was ´obviously joking´ about moon landing comments|
|Now the beautiful part starts – Ronaldo ready for Champions League knockout stage|
|Bayern have a lot more potential – Lewandowski not satisfied despite top spot|
|Lyon star Fekir shares plaudits for Champions League progression|
|Mourinho not surprised by United´s defeat to Valencia|
|Motivation no issue for Benfica, claims Vitoria|
|Lewandowski finishes Champions League group stage as top scorer|
|Mourinho: We scored two goals and lost 2-1!|
|England have a diamond - Guardiola hails City´s Foden|
|Sterling´s carefree display invites us to love football more than others hate|
12. Dezember 2018
|Juventus achieved their objective, despite everything going wrong – Allegri|
|Never say never - Schmidt not ruling out All Blacks role|
|Bologna´s winning start ended in BCL|
|Di Francesco critical of Roma performance|
|Shakhtar Donetsk 1 Lyon 1: Fekir fires French side through in Group F|
|Benfica 1 AEK Athens 0: Grimaldo sends hosts out on a high|
|Young Boys 2 Juventus 1: Hoarau double seals famous victory|
|Manchester City 2 Hoffenheim 1: City through as group winners after Sane brace|
|Ajax 3 Bayern Munich 3: Kovac´s men clinch top spot in Amsterdam thriller|
|Valencia 2 Manchester United 1: Jones scores own goal as Red Devils limp through|
|Solari accepts responsibility for Madrid´s heaviest home defeat in Europe|
|WATCH: Rooney backs Rocky ahead of Canelo showdown|
|McLaren to collaborate with Team Bahrain Merida|
|Las Vegas to host 2020 NFL Draft|
|Stade teenager tragically dies after neck injury|
|Cahill may need to leave Chelsea if he wants to play, admits Sarri|
|Viktoria Plzen 2 Roma 1: Chory winner takes hosts into Europa League|
|Real Madrid 0 CSKA Moscow 3: Champions humiliated at Bernabeu|
|Sarri condemns ´disgusting´ Sterling abuse|
|Hansen hails outstanding Ben Smith ahead of Pau switch|
|Foden, Sterling start for Manchester City v Hoffenheim|
|Sky decision will not affect us in 2019, insist Froome and Thomas|
|Al Ain 3 Team Wellington 3 (aet, 4-3 on penalties): Shootout heartbreak for semi-pros in Club World|
|Jackson to remain Ravens´ starting QB despite Flacco return|