Richarlison continued to ingratiate himself to the Everton supporters by scoring in a 2-1 Premier League victory over Southampton at Goodison Park on Saturday.
A fee that could reportedly reach £50million raised eyebrows upon Richarlison's arrival from Watford, but he added to his debut double to give Marco Silva his first competitive win at the helm.
The Brazilian converted a cross from Theo Walcott, who opened the scoring against his boyhood club in the 15th minute following a delightfully worked set-piece routine.
Danny Ings, roundly booed by the home fans, pulled one back for Saints on his first start since arriving on loan from Liverpool, but the visitors were unable to salvage a point.
Southampton's sloppy defence was punished when Leighton Baines sent a free-kick short to Morgan Schneiderlin, who flicked a no-look pass through for Walcott to poke past Alex McCarthy.
Everton lost Schneiderlin to injury and matters almost got worse when Jordan Pickford deflected a shot from Ings onto the bar, having initially spilled Cedric Soares' swerving 25-yard drive.
The Toffees nevertheless extended their lead when Richarlison – just two minutes after staying down due to an awkward fall in the box – nodded Walcott's delivery home with a touch off Cedric.
Ings had been a consistent threat and he was left in acres of space to sweep home Mario Lemina's flick-on from James Ward-Prowse's corner nine minutes after the restart.
But Southampton could not maintain their momentum and McCarthy kept out Idrissa Gueye with nine minutes remaining as Everton comfortably saw out their first win of the campaign.
What it means: Two teams on different trajectories
It looks like Everton can only get stronger after this result - new arrivals Lucas Digne, Yerry Mina, Andre Gomes and Bernard were not even included in Silva's squad on Saturday and Kurt Zouma was an unused substitute. They will add serious quality when deemed ready for regular action.
The Toffees looked well-drilled and dangerous, particularly from set-pieces, under the Portuguese, while Southampton struggled to fire after switching to a four-man defence due to Jannik Vestergaard's absence through illness.
Mark Hughes needs to find the right formula quickly or Saints could be facing a long, difficult season in the Premier League.
Pat on the back: Walcott stakes a claim
The arrival of Brazilian winger Bernard will provide Walcott with greater competition for a starting spot. The former Arsenal star showed his quality with a fine finish for the opener and an expert ball to set up Richarlison, though he should have added to his tally when he dragged wide in the 69th minute after neat interplay with Gylfi Sigurdsson.
Boot up the backside: Austin not up to scratch
Charlie Austin was Southampton's highest-scoring player last season with seven goals in all competitions but he lacked sharpness on Merseyside. He was unable to find the target with any of his three shots on goal and struggled to link the play in Southampton's new shape.
Key Opta stats:
- Everton are unbeaten in their last 14 home league games against Southampton (W10 D4), since a 0-2 defeat in November 1997.
- Theo Walcott has scored and assisted in a Premier League game for the first time since January 2013, for Arsenal against West Ham.
- Danny Ings has scored three goals against Everton in the Premier League (in six games), more than against any other side.
Southampton will look to pick themselves up when they entertain Leicester City at St Mary's next Saturday, while Everton travel to Bournemouth and could finally be bolstered by their new additions.
25. September 2018
|Brewers´ Yelich active after elbow hit|
|Anthony on coming off Rockets´ bench: Whatever I have to do to help this team win|
|Raiders coach Gruden says Mack trade was hard on players|
|Bale lauds ´unbelievable´ Modric after FIFA Best triumph|
24. September 2018
|New Zealand the benchmark but England can win World Cup - Mitchell|
|FIFA Best Award a dream come true for Modric|
|Lakers a long way from Warriors, warns LeBron|
|Milner pokes fun at Salah´s Puskas Award win|
|Josh Rosen to replace Sam Bradford as Cardinals starting quarterback|
|Kaymer: Home-course advantage crucial to Europe hopes|
|Marta and Pedros win FIFA Best awards|
|I want to be in Toronto - Kawhi Leonard focused on Raptors, not future|
|Messi and Ronaldo lead FIFPro World XI as Salah and Neymar miss out|
|Knicks´ Kristaps Porzingis ´itchy´ to return but won´t commit to 2018-19 season|
|Modric beats Ronaldo and Salah to FIFA Best prize|
|49ers confirm ACL tear for QB Garoppolo|
|Salah beats Bale and Ronaldo to Puskas Award|
|Deschamps wins FIFA Best Men´s Coach award|
|Law to leave Windies for Middlesex role|
|Sunderland terminate Ndong´s contract|
|Spalletti warns rejuvenated Inter against complacency|
|Ryder Cup 2018: Figo in town as USA arrive in style|
|Browns name Baker Mayfield starting QB|
|Chelsea need to be more versatile, warns Giroud|
|Paris Saint-Germain FFP case referred by UEFA back to CFCB Investigatory Chamber|
|Busy Bertens ready for bed, Muguruza gains Wimbledon revenge|
|Hart ready if England come calling - Dyche|
|Ryder Cup 2018: An honour and a burden - the unique challenge of captaincy|
|Hibino beats Bouchard again at the Tashkent Open|
|Falcons lose Ricardo Allen for season|
|Mbappe three-match ban stands following appeal|
|Tomic wins first Tour-level match since Wimbledon in Chengdu|
|Ryder Cup diary: Scoreboard shocker, captains tight-lipped|
|Mourinho will spawn lots of managers - Lampard|
|Furyk outlines Woods´ Ryder Cup motivation|
|Tiger doesn´t scare Team Europe - Bjorn|
|Ryder Cup 2018: Team USA profile|
|Woods winning ´incredibly special for golf´, says Poulter|
|Grealish commits to Aston Villa with five-year deal|
|Ryder Cup 2018: Four reasons why Team USA will win|
|Herrera ready for return - Mourinho|
|Bellew determined to prove doubters wrong against Usyk|
|Lewandowski and Boateng´s professionalism impresses Kovac|
|WATCH: Sheepish Murray comically drops commemorative plate in China|
|Cech: Arsenal have forgotten how to win Premier League titles|
|Lemar must adapt to Atleti style, says Simeone|
|Toulon to appeal suspended points penalty|
|AFE rejects Miami plan for Girona-Barca|
|Messi and Ronaldo to decide world´s best young player|
|Ryder Cup 2018: Talisman Poulter key to European hopes|
|Pogba hits out at critics who ´create drama´|
|Barcelona to appeal Lenglet red card|
|Ryder Cup 2018: Team Europe profile|
|Patriots´ Gronkowski threatened to retire if traded to Lions|
|Ryder Cup 2018: Four reasons why Europe will win|
|Tigres and Monterrey condemn violence that leaves fan in intensive care|
|Williams baffled by coach´s claim he sent her US Open final signals|
|Ryder Cup 2018: A sporting spectacular you cannot afford to miss|
|Cricket Australia closes investigation into Moeen claim|
|Zlatan impressed by ´MVP´ singer|
|Modric hoping to complete FIFA and UEFA double at Best Awards|
|Mickelson never doubted Woods would win again|
|Woods looked like Tiger of old in 80th PGA Tour win|
|Chelsea were too slow against West Ham - David Luiz|
|Tottenham star Kane acknowledges sub-par start|
|Rashid signs one-year all-format deal with Yorkshire|
|Brady and Patriots crash to back-to-back defeats|
|Gundogan looking forward to ´real test´ against Liverpool|
|Cubs move closer to clinching NL Central|
|Valverde bewildered by Lenglet red card as Barca boss questions VAR|