Cristiano Ronaldo was offered to Napoli and could have joined if not for the risk of bankrupting the club, according to chairman Aurelio De Laurentiis.
Portugal superstar Ronaldo completed a stunning €112million switch from Real Madrid to Juventus last week and will be presented to fans on Monday.
The 33-year-old credited a desire to "open a new stage" as his motivation for the move, with Bianconeri boss Massimiliano Allegri trumpeting his arrival as an "extraordinary thing for Juve, but especially for Italian football".
However, amid reports in the Italian media that Ronaldo's preferred destination was Naples, the outspoken De Laurentiis confirmed Madrid's all-time top scorer was ready to open negotiations.
"Ronaldo was also offered to Napoli," De Laurentiis told La Repubblica.
"[Jorge] Mendes, his agent, called me. We formulated our offer and would have paid Ronaldo with the percentage of the income guaranteed by his arrival.
"[But] the €350million that Juventus invested [including wages] is beyond our reach. We would have risked pushing the club towards bankruptcy."
Ronaldo, who scored four times at the World Cup in Russia, instead inked a four-year contract with the club he helped vanquish in last season's Champions League quarter-finals.
Juve have also added the attacker's compatriot Joao Cancelo, goalkeeper Mattia Perin and midfielder Emre Can to their ranks.
De Laurentiis, meanwhile, has been involved in an eventful off-season at Napoli, appointing Carlo Ancelotti as head coach following a protracted contract wrangle with predecessor Maurizio Sarri.
22. August 2018
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|Marseille have ´moved on´ from Balotelli deal|
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|Lendl joins Zverev´s coaching staff|
|England captain Hartley ready for return|
21. August 2018
|Buttler happy to serve up a century as England dig in at Trent Bridge|
|PSV beat BATE in Champions League thriller, Benfica held at home|
|Mkhitaryan backs Emery´s philosophy at Arsenal|
|Championship Review: Leeds go top, QPR problems mount|
|Ronaldo shares snap of ´Juventus family´|
|Aguero is the Premier League´s best foreign import, says Shearer|
|Real Madrid warned they must pay Rodrigo´s €120m release clause|
|England´s Broad fined for Pant rant|
|India on brink of victory after brilliant Bumrah halts Buttler|
|Serena Williams elevated to 17th seed at US Open|
|Kombouare signs new two-year Guingamp contract|
|Scaloni unclear on Messi´s long-term Argentina plans|
|F1 Raceweek: Gasly and Alonso restore focus at Spa|
|Nouri able to communicate, brother reveals|
|Pjanic extends Juventus contract to 2023|
|Odegaard joins Vitesse in latest loan from Real Madrid|
|Luck ´sort of happy´ with sack from Suggs|
|Manchester United´s Sanchez will ´be back soon´|
|Former Giants star Cruz announces retirement|
|RFU set Cipriani disciplinary date despite RPA complaints|
|Spalletti fined €10,000 for ´gravely offensive´ referee comments|
|IndyCar driver Wickens has spinal surgery after Pocono crash|
|Tiger: No doubt this is one of my best years|
|Vice-captain Tiger trying to remain objective in Ryder Cup conversations|
|Ronaldo won´t win Serie A by himself, warns Allan|
|Moeen sends message to England selectors with double century|
|Brunt calls time on Northern Ireland career|
|Tottenham´s Janssen sidelined after foot surgery|
|Liu Xiang breaks women´s 50m backstroke world record at Asian Games|
|Atletico Madrid winger Vitolo suffers knee ligament damage|
|Leverkusen teen Havertz aiming to emulate idol Ozil|
|Beckham to be honoured with UEFA President´s Award|
|CPS drops Hillsborough charges against Bettison|
|Who can take over from Federer, Nadal & Djokovic? Agassi backs Zverev, Kyrgios|
|´Freak incident´ rules Dragons´ Vaughan out for season|
|Kompany: Different Manchester City must not be complacent|
|Toyota withdraw appeal over Alonso´s Silverstone disqualification|
|Manchester City offload defender Denayer to Lyon|
|RPA want RFU to drop Cipriani charge|
|Cheika still the right man for Australia - Polota-Nau|
|Bolt not giving up on Manchester United dream|
|All Blacks must improve ´average´ set-piece, says Smith|
|Raiola hits back at Scholes following Pogba criticism|
|Indians top Red Sox in series opener|
|Struff stuns Cecchinato, Jarry reaches last 16|
|I´ll prove people wrong - Bolt completes first Mariners training session|
|Former champ Kvitova tops Radwanska, Pliskova ousted|
|Sad if it´s Filipe Luis´ last game for Atletico - Oblak|
|White Sox manager Rick Renteria hospitalised before game|
|Carragher: Van Dijk can become Liverpool legend|
|No timetable for Sale return from shoulder injury|
|This is a partnership - Rodgers on contract negotiations with Packers|
|Eagles QB Wentz unsure he´ll be cleared to play opener|
|Balotelli staying at Nice|
|It wasn´t a penalty, says Hodgson as Palace boss fumes at refereeing decisions|
|Salah can play much better - Klopp demands more from Liverpool star|
|Gasly to Red Bull: Vettel, Verstappen and the drivers who took their Toro Rosso chance|
|Klopp in the dark on Karius future amid links to Besiktas|
|Simeone pleased with draw after rigours of Super Cup|
20. August 2018
|Captain Reus saves Dortmund in DFB-Pokal|
|I couldn´t care less - Klopp rejects title challenge talk|
|Ailing Bairstow keen to aid England´s unlikely victory bid at Trent Bridge|
|Redskins secure Peterson signing|
|Manchester City goalkeeper Bravo suffers ruptured Achilles|